Aria Announces Partnership with RESCENE and The MUZE Entertainment on “Busy Boy”
Feb 6, 2026
As music continues to shape global culture, the way audiences and institutions participate in its value creation is evolving. Today, Aria is proud to announce a new partnership with rising K-pop group RESCENE and their label The MUZE Entertainment, centered on the group’s latest track, Busy Boy.
This collaboration marks a meaningful milestone for Aria. Together with RESCENE and The MUZE Entertainment, we’re bringing newly released recording rights into the $APL portfolio, positioning ownership at the very start of a recording’s lifecycle, where cultural momentum and long-term value are actively formed.
Expanding Music Ownership from Day One
Historically, access to music and cultural IP has largely been limited to mature catalogs assets acquired long after their peak growth moments. While these catalogs remain foundational, they represent only one stage in a much broader creative and economic journey.
Our partnership with RESCENE reflects a more forward-looking model: one that supports, finances, and owns cultural assets from day one, in close collaboration with artists and labels. By engaging at the point of release, this approach aligns ownership with the earliest stages of cultural impact, fan adoption, and commercial growth.
Building on the $APL Portfolio:
Aria’s culturalIP portfolio, $APL, already includes partial income rights across 48 iconic songs, with exposure to works by artists such as Justin Bieber, JISOO, Miley Cyrus, BLACKPINK, and Katy Perry. These established assets provide a strong foundation of transparent, income-generating rights.
“Busy Boy” builds on this foundation as the first master recording added at launch, extending the portfolio beyond legacy catalogs and into newly released music, while maintaining the same principles of clarity, structure, and long-term value alignment.
Music as an Accessible Asset Class
By design, this model allows individuals to gain exposure to music as an asset class without requiring direct industry access or ownership of entire catalogs. Participants can benefit from the performance of cultural IP through a diversified, institutionally informed framework, one that treats music not only as art, but as a durable economic asset.
A Proof Point for the Future
As we continue to build $APL as a diversified IP portfolio, this partnership serves as a proof point for how newly released music can sit alongside established assets in a cohesive, long-term strategy. It demonstrates how emerging cultural moments and proven works can coexist within the same portfolio, each contributing in different ways to sustainable value creation.
We’re grateful to RESCENE and The MUZE Entertainment for collaborating with us on this first step, and we look forward to sharing more as this model continues to evolve.
Busy Boy represents more than a single collaboration, it reflects how we believe cultural IP should be accessed, structured, and valued going forward. This partnership is just the beginning, and we’re excited to continue building alongside artists, labels, and a new generation of participants in music ownership.
– Aria
